Research, Data & Analytics.

Capella integrates and provides specialized services in research, business analytics and media intelligence.

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Mission & Philosophy

With a vision to become a pioneer in media intelligence and marketing measurement in the MENA region, Capella helps advertisers and marketers enhance the effectiveness and efficiency of their marketing activities by connecting communication plans to performance KPIs and business outcomes.

We accomplish our mission through providing innovative and enhanced solutions, becoming part of the agency’s structure and partnering with the best in the industry. Because of this approach we deliver intelligence and insights that build consensus for change and we make sure that every dollar spent on marketing communication adds value to client’s business.

The Team

The team's moto is the four Es:

Efficiency: That’s the way we think.
Enthusiasm: That’s the way we work.
Excellence: That’s the way we deliver.
Evolvement: That’s the way we look at the future.


George Papandreopoulos General Manager

George assures the scope and vision of Capella. He spent many years in forecasting and intelligence roles in New York and several more helping marketers with marketing mix modeling and ROI practices.

He has developed several proprietary analytical tools and research capabilities to provide marketers and agencies with strategic counsel on ROI reporting, investment planning and marketing optimization. He has also run several global engagements on media costs and inflation.

George is born in Athens, Greece and he has lived in five countries. He holds an MSc in Financial Economics from Cardiff Business School


Stephen Moras Business Technology Director

Stephen oversees all business technology projects at Capella. An analyst at heart, he is only naturally inclined to seek patterns while solving complex business problems. He has a sharp-eyed approach to IT Business Compliance which he manages at MCN.

He has managed many social, data warehousing, data visualization, integration & bespoke application development projects and is a Certified Project Manager (PMP) from PMI, USA.

A rock aficionado, he plans to learn guitar someday and dreams of settling back in his hometown Mumbai.


Antoine Analytics Manager

Before Capella, Antoine led a team of analysts at the Marketing Science department of Ipsos MENA. Antoine communicated with researchers across the MENA region, providing them consultancy and advanced statistical models to answer and support their research objectives and goals.

Antoine has run several Marketing Mix models to marketers and agencies providing them with strategic counsel on marketing & media investment. Through his deep knowledge in media and statistics, he practices day after day the impact of science within marketing.

Antoine is born in Beirut, Lebanon. He holds a BS in Applied Mathematics and Statistics from The Lebanese University Faculty of Science.

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